About us
About the brand
Adam Benedict watches are designed to promote mindful breathing and the present moment. Our goal is to inspire wearers, and followers, of the Adam Benedict brand to think more about and consider various breathing cadences and the impacts they have on our health, both mental and physical, athletic performance, stress levels, mindfulness, and much more.
About Adam
Adam Lassner is the founder of Adam Benedict. While professionally committed to the world of brand partnerships, Adam has always had an interest in watches and timekeeping. The Adam Benedict project was inspired by Adam’s discovery of his family’s history and innovations in the watch and clock industry. With breathing exercises becoming a mainstay of Adam’s life through the COVID-19 pandemic, he decided to incorporate this aspect into the Adam Benedict project as a way of adding his chapter to his family’s story.
PC: Calla Kessler for The New York Times